Search engine marketing SEM should only be considered after search engine optimization SEO.
Many search engine marketing (SEM) firms employ methods to drive customers to your website, through keyword stuffing, link building, content farms, web directory postings, etc. Many SEM firms do not improve on your website content, they simply try to build awareness of your brand, products, services to drive people to your website so they can measure the traffic they have driven to your website to validate the fees they charge.
SEM can help build awareness to your brand, products and services... However, driving people to your website only to leave them unimpressed with your message is a sure-fire way to drive them away as quickly as they arrived. Without quality content, a clear message on your website that speaks to your targeted audience, that keeps the site visitor engaged and interested in the products and services you offer, it's very likely they will leave and seldom or never return. This leaves you stuck in a cycle of continuously paying out to SEM firms to drive people to your website.
SEM doesn't naturally draw people to your website, it pushes people to your website. Therefore, SEM is not an effective long term solution and ultimately is a waste of money if you can not keep your website visitors engaged and drive sales.
Content is KING ... developing a clear and informative message about the services your business provides, why someone should choose your business over your competition and how they'll benefit, will perform much better than dropping $400.00 - $700.00 per month to a search engine marketing company who is driving visitors to a website that has nothing worth reading. In addition, without quality content and message, you're setting yourself up for an expensive SEM failure.
In addition Google recently changed their search algorithm (Feb 2011) and the old methods of SEM do not work as they did just a month ago. With the recent Google search algorithm changes - content is King.
Our Approach - search engine optimization SEO
- Quality content - developing a clear and informative message about the products and services your business provides, why someone should choose your business over your competition, how they'll benefit.. tailored to target your markets.
- Website code optimization - Optimizing and streamlining the code used on your website to remove road blocks that Google, Yahoo, Bing may have difficulty navigating past. Thereby, Google, Yahoo, Bing can easily navigate through your website's code and reach the good stuff... your website message, spend more time indexing your website's informative message about the products and services your business provides that will show up in search engines.
- Rich content development - Keyword and Keyphrases written into your informative website message, tailored to target your markets. Thereby, naturally drawing in and attracting those who are really interesting in the products and services you offer through organic search engine results and building true - measurable site traffic.
Once your website has undergone quality search engine optimization SEO, a SEM strategy can actually be effective to build awareness of your brand, products and services. Once you site has undergone SEO, and if you are still interested in SEM, please contact us to discuss and develop a tailored SEM strategy and we'll also discuss cost effective tips on building brand, service and product awareness that you can achieve on your own.
