Kaleidoscopic, Inc - Thinking Aloud

Chartwells Magazine

Tue, 15 Jan 2013 20:12:00 -0500

Kaleidoscopic, Inc. Designs and Produces Digital Publication Recognized with Three Prestigious LACP 2012 Magellan Awards

Message from Kaleidoscopic, Inc.’s President and CEO Michael Habenicht

“I am pleased to announce that Chartwells Magazine, a digital publication produced and designed by Kaleidoscopic, contributed to three award wins for our client Chartwells Higher Education Dining Services. This is outstanding news and I'm so very excited for Chartwells and Kaleidoscopic. We are very thrilled about Chartwells Magazine winning and placing in three categories. Through all of our efforts we achieved something really great.”

“I am happy to share Chartwells’ press release with our customers and all visitors surfing our website. Thank you for taking the time to read about our achievements!”

Chartwells Higher Education Dining Services Receives Prestigious 2012 Magellan Awards in Communications Campaign Competition

“Chartwells Magazine” digital publication recognized by League of American Communications Professionals with three esteemed awards.

Rye Brook, N.Y. (January 10, 2013) – Chartwells Higher Education Dining Services has been recognized by the League of American Communications Professionals (LACP) in its 2012 Magellan Awards Communications Campaign Competition. Chartwells’ monthly digital newsletter, “Chartwells Magazine”, was recognized as the 2012 Platinum Winner in the Employee Communications category winning the overall award within the competition class. Chartwells Magazine was also recognized as the Most Engaging communication in the Worldwide Special Achievement Award category. Additionally, Chartwells Magazine ranked 7th in the 2012 Magellan Awards Worldwide Top 50 ranking competition.

Winning Remarks
The competition was judged by a field of communications professionals affiliated with LACP. “This year’s entry for Chartwells Higher Education Dining Services, ‘Chartwells Magazine’, proves to be remarkable in light of tremendous competition,” said Christine Kennedy, LACP Managing Director. “More than 400 entries were received for the 2012 Magellan Awards, comprising submissions from nearly a dozen countries. Overall, we find this work to be outstanding, earning a total score of 99 out of a maximum 100 points. With this strong performance, Chartwells Magazine has been recognized with a Platinum Award within its competition class. The first impression and target audience definition presented by this entry is exceptional while the clarity of the communications’ goals and messaging is outstanding. Our belief is that the target audience will find the execution of this campaign and overall results to be exceptional, respectfully demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message. We classify this entry as being among the best communications materials in 2012.”

Chartwells Magazine Snapshot
Chartwells Magazine is a monthly, dynamic, fun-to-read, digital newsletter for and about Chartwells Higher Education’s associates and clients that is accessible by any smart device. According to Chartwells’ Communications Director, Kristine Andrews, “With design and production services from Kaleidoscopic Inc., we created a technologically modern electronic communication with an upscale look and feel that speaks to multiple audiences. It was designed to engage associates and share news with our clients as well as the public and media.”
The “newsletter” name was dropped and the term “magazine” was used because the digital publication truly has the look and feel of a glossy, vibrant magazine. High quality photos and other design aspects unique to magazine styles, content and layout are used to attract a wider audience. Page flipper software with audio capability resembling the swoosh sound of a page turning entertains viewers every time. To further engage readers and tech savvy individuals, an icon identification system denotes links to information such as video or audio messages. Chartwells Magazine was designed to be eco-friendly first and foremost, but is created in a high quality print format for promotional purposes by sales and marketing teams. Pages honoring associates or featuring campus dining operations are framed and shared with teams and clients.

Messaging
Each monthly issue contains a candid message from Chartwells’ President and CEO, Steve Sweeney, which addresses a range of topics relating to campus dining services and client partnerships. Messaging throughout the national publication focuses on content specific to Chartwells Higher Education’s teams and clients. New innovations, campus dining trends, nutrition news, technology, sharing best culinary practices, and award announcements enlighten readers each month. Individual and team accomplishments are promoted in appreciation of their achievements for improving guest service and operations. Client news includes new dining facility openings or renovations and community support by dining services.

Chartwells’ President and CEO, Steve Sweeney added, “Chartwells Magazine is the product of all the great associates and clients who contribute to its success. Our digital newsletter is a publication that represents the importance of every associate and partnership that supports our business. Chartwells is extremely proud to be recognized by the League of American Communications Professionals in the 2012 Magellan Awards Communications Campaign Competition.”

LACP
The League of American Communications Professionals (LACP) is an organization dedicated to supporting, recognizing and advancing excellence in the practice of professional communications. It was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities.

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About Chartwells Higher Education Dining Services
Chartwells is the recognized leader in foodservice management, hospitality and award winning YouFirst guest service within college and university dining environments throughout academic institutions across the United States. We take tremendous pride in our high standards and dedicated service culture while providing nutritious cuisine that satisfies unique appetites, lifestyles and dietary needs for every guest dining on campus.

Chartwells is committed to practices that honor ethical values, embrace diversity and inclusion, support the environment and value communities through demonstrated leadership, professionalism and new innovations.

Chartwells provides opportunities for personal growth and development while offering rewarding and promising careers in support of the clients, students and campus communities we serve.

For more information about Chartwells, visit our websites at www.EatLearnLive.com, www.DineonCampus.com and social media pages at www.Facebook.com/ChartwellsHigherEd, www.Twitter.com/ChartwellsHE and www.YouTube.com/ChartwellsHigherEd.

Taekwondo Web Design Development

Thu, 04 Oct 2012 03:44:00 -0400

Kaleidoscopic, Inc. of launched a new website for Charleston Taekwondo.

Hi, my name is Michael Habenicht of Kaleidoscopic. We recently launched a new website for Charleston Taekwondo, the sister site of CrossFit Frequency of Charleston, SC and to help build awareness of Charleston Taekwondo we're sending out this website launching announcement and invite you to visit their new website to discover the various self-defense and fitness training services offered.

And on a personal note - I'd like to thank David Feldman of AdviCoach for the lead and introduction to the two great guys behind Charleston Taekwondo.

... and if you'd like to learn more about Kaleidoscopic, please visit our website PORTFOLIO and SOLUTIONS to discover the various graphic design and website services we provide.

Thanks for reading and have a great day!
Michael Habenicht

CEO Kaleidoscopic, Inc.
Phone: 704-545-5336

CrossFit Web Design Development

Thu, 04 Oct 2012 03:38:00 -0400

Kaleidoscopic, Inc. launched a new website for CrossFit Frequency.

Hi, my name is Michael Habenicht of Kaleidoscopic. We recently launched a new website for CrossFit Frequency of Charleston, SC and to help build awareness of CrossFit Frequency we're sending out this website launching announcement and invite you to visit their new website to discover the various fitness training services offered.

And on a personal note - I'd like to thank David Feldman of BLOC Matthews for the lead and introduction to the two great guys behind CrossFit Frequency.

... and if you'd like to learn more about Kaleidoscopic, please visit our website PORTFOLIO and SOLUTIONS to discover the various graphic design and website services we provide.

Thanks for reading and have a great day!
Michael Habenicht

CEO Kaleidoscopic, Inc.
Phone: 704-545-5336

Flower Show Website Design

Thu, 04 Oct 2012 03:30:00 -0400

Kaleidoscopic, Inc. of Mint Hill launched a new website for Abbey Rose Floral Artistry.

Hi, my name is Michael Habenicht of Kaleidoscopic and member of the Mint Hill Chamber of Commerce. We recently launched a new website for Abbey Rose Floral Artistry - a fellow member of the Mint Hill Chamber of Commerce.

To help build awareness of Abbey Rose we're sending out this website launching announcement and invite you to visit their new website to discover the various floral arrangements and service offerings of Abbey Rose.

And on a personal note - I've been purchasing flowers for my wife from Abbey Rose for close to 9 years now and I couldn't be more pleased with their service and artistic floral arrangements.

... and if you'd like to learn more about Kaleidoscopic, please visit our website PORTFOLIO and SOLUTIONS to discover the various graphic design and website services we provide.

Thanks for reading and have a great day!
Michael Habenicht

CEO Kaleidoscopic, Inc.
Phone: 704-545-5336

One-stop source business marketing materials

Fri, 21 Sep 2012 12:04:00 -0400

We do it all! Kaleidoscopic is a turn-key shop. By turn-key we mean that there is no need to contact more than one company for your business marketing needs. From creative graphic design materials and copywriting to web design, we handle all aspects of the creation of marketing materials for your business. Need printed materials? We'll manage the job and deal with the printer so you don't have to. Need a website? No problem, that's right up our alley. Our designers are also web developers who can create visually appealing and advanced websites.

There is no need to contact multiple agencies, and that's the beauty of Kaleidoscopic. When it comes to developing business marketing materials, we streamline the process.

Mint Hill Website Design Logo Design

Sat, 28 Apr 2012 15:52:00 -0400

Kaleidoscopic, Inc. of Mint Hill launched a new website for Mini-Mac Storage Center.

Hi, my name is Michael Habenicht of Kaleidoscopic and member of the Mint Hill Chamber of Commerce. We recently launched a new website for Mini-Mac Storage Center - a fellow member of the Mint Hill Chamber of Commerce.

To help build awareness of Mini-Mac Storage Center we're sending out this website launching announcement and invite you to visit their new website to discover the various service offerings of Mini-Mac Storage Center.

... and if you'd like to learn more about Kaleidoscopic, please visit our website PORTFOLIO and SOLUTIONS to discover the various graphic design and website services we provide.

Thanks for reading and have a great day!
Michael Habenicht
CEO Kaleidoscopic, Inc.
Phone: 704-545-5336

Darlington County Tourism

Thu, 16 Feb 2012 01:16:00 -0500

We've been busy designing and developing a new website for Darlington County Tourism.

Two days ago we performed a soft launch so that Darlington County Tourism could start using their new site as we wrap up development on a few additional site features.

The site has a new look and many cool features such as a 3 panel slide show and a text slider all powered by PageCraftCMS. A powerful internal search engine, a video console, in-depth geo mapping for business locations, a news / blog that powers other areas of the site such as "What's New in Darlington County & Stories about Local Characters. In addition there's also keywords tags that power the search engine and we'll be launching their photo gallery soon too.

Palmetto Grill Bakery

Wed, 15 Feb 2012 23:30:00 -0500

We wrapped up the design and development of a small business website for Palmetto Grill & Bakery.

Palmetto Grill & Bakery needed a way to share their restaurant menu online, post specials for breakfast, lunch and dinner and an easy way for people to locate and contact them. I'm a frequent customer of Palmetto Grill & Bakery, enjoy the atmosphere and food. Having visited so often in the short period of time they've been open - I had a good idea of what I wanted to design for them when they asked me too. The theme of palm trees and tiki gods was an easy choice to go with, because of the decór that can bee seen throughout the restaurant.

Working on a limited budget, I worked up a design concept and presented it to them to review and we were off and rolling in no time developing the HTML and CSS styles. First on our plate was to develop some CSS to deliver the menu items in a way that was easy for the reader to understand and easy for Palmetto Grill to edit using PageCraftCMS. Once we had the menus developed we focused on developing the site's design and code for the remaining site pages. We also developed a news / blog for the site that is used to power the SPECIALS section of the site, making it easy for Palmetto Grill to build more content for their site, easy for readers to get to the information they're looking for and easy for Palmetto Grill to share using social netowrks.

Palmetto Grill & Bakery is located in Mint Hill, NC. Drop by the food is great and the prices are exceptional for the food quality.